America's #1 detergent, now even better. This Tide liquid laundry has an improved formula engineered to attack tough body soils. Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. Available in Original and Clean Breeze scents. The Tide clean you love is also available in Tide PODS laundry pacs. Based on sales, Nielsen laundry detergent category.