Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about cleaning.