Seventh Generation Clean with Purpose Laundry Detergent, Free and Clear, Seventh Generation Laundry Detergent is tough on stains, but gentle to your world. With no dyes, artificial brighteners, or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is USDA Certified Biobased 97%. Fragrance-free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. We never test our products on animals and our products do not contain animal-based ingredients.