Scrub Daddy’s FlexTexture© changes based on your water temperature! In warm water, he’s soft and more absorbent. In cool water, he’s firm for scrubbing seriously stuck-on messes. He’s ergonomic and fits in most kitchen sponge holder and dish sponge holder products, doesn’t scratch, rinses free of debris, and resists odors for up to 8 weeks! Other dish sponges for washing dishes are nowhere near as multi purpose as Scrub Daddy, which can be used on everything from bathroom tiles to kitchen counters, making them the ultimate sponges for cleaning all kinds of surfaces. Upgrade your scrub sponge game today with Scrub Daddy!