When you treat your laundry to Downy Fresh Protect In-Wash Odor Défense scent beads, fabrics are infused with motion-activated fresheners that are triggered as you move, knocking out odours on the spot. Its 24-hour odour neutralization keeps your clothes smelling fresh and clean - no matter what you do while wearing them. So get out there and see how Downy Fresh Protect helps you maintain that take-on-the-world freshness all day long.