With Dawn Gentle Clean EZ-Squeeze, there's no flip and no mess. The EZ-Squeeze bottle makes dishwashing fast and easy. From the first squeeze to the last, you'll never worry about wasting a drop with Dawn's EZ-Squeeze bottle. Just because a dishwashing liquid is tough on grease doesn't mean it has to be rough your hands. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Pomegranate & Rose Water Scent 24.3 fluid ounces.