Charmin Ultra Strong is woven like a washcloth and just cleans better than the leading USA 1-ply bargain brand, so you can be Charmin clean and proud of it. It's 4X stronger* and you can use less versus the leading USA 1-ply bargain brand. When you buy Charmin Ultra Strong Super Mega Roll toilet paper, you get our longest lasting roll because one Charmin Super Mega Roll equals 6 Regular Rolls**. We all go to the bathroom, those who go with Charmin Ultra Strong Super Mega Roll toilet paper really Enjoy the Go! (*when wet vs. the leading USA 1-ply bargain brand; **Based on number of sheets in Charmin Regular Roll bath tissue)