Charmin Ultra Strong is woven like a washcloth and just cleans better than the leading bargain brand, so you can be Charmin clean and proud of it. It's 4X stronger* and you can use less versus the leading bargain brand. When you buy Charmin Ultra Strong Mega Roll toilet paper, you get a long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls**. We all go to the bathroom, those who go with Charmin Ultra Strong Mega Roll toilet paper really Enjoy the Go! (*when wet vs. the leading bargain brand; **Based on number of sheets in Charmin Regular Roll bath tissue)