Charmin Ultra Strong toilet paper cleans better versus the leading bargain brand with fewer sheets. Its washcloth-like texture is stronger* and you can use less versus the leading bargain brand. When you buy Charmin Ultra Strong Mega Roll toilet paper you get a big, long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls**. We all go to the bathroom, those who go with Charmin Ultra Strong toilet paper really Enjoy the Go! (*when wet vs. the leading bargain brand; **Based on number of sheets in Charmin Regular Roll bath tissue)