It’s 4X stronger when wet and has a diamond weave texture. It’s woven like a washcloth and holds up when you wipe. It even cleans better so you can use less and go longer without changing the roll. We also made it MEGA in size, so you get mega value. That’s right, the Charmin Ultra Strong Mega Roll is way bigger, equals four regular rolls, and it’s more bang for your behind so you’ll be running back to the store less and less (based on the number of sheets in Charmin Regular Roll bath tissue). The Charmin Ultra Strong toilet paper is also 2-ply and designed to be clog-safe and septic-safe so you can flush confidentially and keep clean.