Get more irresistible cush for your tush with Charmin Ultra Soft. Itâs 2X more absorbent so you can use less (vs. the leading USA 1-ply bargain brand) and go longer without changing the roll*. Our Charmin Ultra Soft toilet paper is also 2-ply and designed to be clog-safe and septic-safe so you can flush worry-free. We all go, why not Enjoy The Go with Americaâs favorite toilet paper**. * vs. Charmin Regular Roll **Charmin Brand based on sales. Source: Neilsen 2021 dollar sales.